Lebo Malatse
Check out projects with my current and former employers. By following the links, you’ll discover detailed breakdowns of my work, including copywritten material and websites showcasing my copies. I’ve honed the skill of adapting my writing to different industries, allowing me to communicate effectively and connect with diverse audiences.
CARE Companions and Animals for Reform and Equity) is a human and animal welfare non-profit organization committed to improving the lives of humans and animals in marginalized communities.
Copywriting Manager
As the copywriting manager, I collaborate with a graphic designer to create visual assets and compelling copy for CARE's social media. I stay updated on trends, develop successful strategies, and seek new business prospects to support CARE's expansion.
- Collaborate closely with graphic designer to produce high-quality visual assets and compelling copy for CARE's diverse social media channels
- Stay updated on current industry trends to develop and implement robust marketing strategies
- Actively engage with the community to encourage their involvement in CARE's initiatives
- Identify potential business prospects and prepare comprehensive media service proposals to facilitate business expansion prepare comprehensive media service proposals to facilitate business expansion
Menemsha is a leading general contractor providing a range of services, including survey, architecture, construction, and management. With thousands of successful projects completed, Menemsha has built a solid reputation for technical expertise, innovation, and exceptional delivery.
Sales & Marketing Specialist
As a Sales and Marketing Specialist, I created articles, case studies, and other promotional material, supported marketing initiatives and campaigns, prepared responses for RFPs and RFQs, and managed marketing databases while collaborating with external consultants on marketing materials, social media, and company website.
- Created engaging articles, in-depth case studies, and other informative, persuasive, and promotional material
- Provided active support for Menemsha's marketing initiatives, campaigns, and the development and execution of its social media marketing strategy
- Crafted written responses for requests for proposals (RFPs) and requests for quotations (RFQs), and contributed significantly to the improvement of end-user sales processes and the development of departmental procedural documentation
- Managed marketing databases and collaborated closely with external consultants to ensure the successful creation of marketing materials, social media content, and the maintenance of the company website
- Took onsite photos and gathered information from construction, sales, and management
Black Girl Nerds is where geek culture and Black feminism intersect. It’s an online publication celebrating diverse women who reject conformity and embrace all cultures.
Writer
I have a strong track record of producing engaging entertainment pieces over 800 words in length. My original opinion essays are well-researched and inclusive of diverse perspectives. I have a captivating writing style that effectively engages readers. Additionally, I stay updated on current entertainment trends to resonate with a broad audience.
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Produced entertainment copies of 800+ words
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Created numerous authentic opinion essays by researching and actively involving underrepresented identities
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Developed a robust, engaging writing style that resonated with readers and captured their attention
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Demonstrated a firm grasp of current entertainment trends and effectively incorporated them into articles to remain relevant and appeal to a broad audience
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Edited and reviewed content to guarantee coherence, clarity, and compliance with client specifications